Craig Minassian
Consultant, Comedy Central; Chief Content, Communications and Marketing Officer, Clinton Foundation; Former Producer HBO; Former White House Assistant Press Secretary and Director of Television News; Founder, Minassian Media. - Fall '23 Fellow
Craig Minassian brings a unique blend of strategic and crisis communications, programming and content development to advancing the work of some of the world’s most impactful and recognizable public and private sector organizations and leaders. He currently serves as chief content, communications and marketing officer for the Clinton Foundation, including the Clinton Global Initiative (CGI), and as a spokesperson for former President Bill Clinton. Previously, Craig served as White House assistant press secretary & director of television news for President Clinton, on numerous presidential and national advocacy campaigns, as well as a senior advisor for the Democratic National Conventions in 2008 and 2012.
While leading communications for the Clinton Foundation as it drew intense scrutiny during the 2016 election, Craig earned praise for preparation and developing a strategy for CGI which The Washington Post suggested “should go down in The Philanthropy Book of Best Practices” and PR Week lauded, writing CGI “has evolved into a launching pad for corporate social responsibility programs and a key opportunity for PR leaders to learn about social issues.” Craig also created and produced the podcast Why Am I Telling You This? with Bill Clinton (iHeartMedia), which Entertainment Weekly named to its “Must List”, and oversaw the virtual reality film Inside Impact: East Africa which earned the Clinton Foundation a Daytime Emmy® award nomination.
Craig spent a significant portion of his career at HBO and as a consultant and producer for networks including Comedy Central, MTV, ABC and ESPN. Notable projects include Jon Stewart and Stephen Colbert’s Rally to Restore Sanity and/or Fear Stand Up Planet with Hasan Minhaj, Stephen Colbert’s WHCA dinner speech, Comic Relief, The Daily Show, Politically Incorrect with Bill Maher and HBO’s U.S. Comedy Arts Festival among others. He also worked for World Cup USA in 1994 and, in 2006, launched Minassian Media which serves the content and communications needs of clients in global health, technology, media, and philanthropy. Craig is a member of the President's Council and Dean’s Advisory Committee for the School of Communication at the University of Miami and is active in the Armenian American community.
Craig's discussion group is titled Mr. Smith Goes to Hollywood: How Politics Became Content.