Axis Research’s founding principal, Brenda Wigger Gianiny, is a nationally recognized expert in the field of public opinion research with over two decades of experience honed at the highest levels of corporate America and Republican political campaigns.  Using her background, experience and degree in mathematics, Brenda has worked with a wide range of both political and corporate clients to help them achieve success.

Known for maintaining strict client and data confidentiality, Brenda has worked with campaigns ranging from presidential and the US Senate, including serving as the primary pollster for the Bush-Cheney `04 re-election campaign and pollster to Senate Minority Leader Mitch McConnell, to local races for state legislative office and mayor. Brenda also has over twenty years of experience in public policy direction and corporate market insight helping companies like Walmart, Anheuser-Busch and ExxonMobil chart success. Whether it’s a local ballot initiative or campaigning for the highest office in the land, Brenda brings the same motivation and enthusiasm to each fight – helping clients win.

In the last election cycle (2022), Brenda worked with campaigns as diverse as Senate Minority Whip John Thune to out-going Congresswoman Liz Cheney.  By becoming an integrated member of these teams, and not “just another vendor” providing numbers and charts, Brenda provides the research and insight to support the highest-level decisions. The result is a data-driven strategy to help reach goals and maximize results.

Brenda has also served as a guest lecturer at American University, The University of Chicago’s Institute of Politics, Harvard’s John F. Kennedy School of Government, Northwestern University, and The Campaign School at Yale University.

Brenda's discussion group is titled How Data Drives Politics.