Sara Fagen is a political strategist and data and technology entrepreneur who began her career working in polling and campaign politics. She spent eight years working for President George W. Bush, including serving as White House Political Director. Since leaving the White House, she has founded three consulting companies: BlueFront Strategies, an issues management firm; Resonate Insights, a leading online and media analytics company; and Deep Root Analytics, which specializes in helping clients build more efficieient television advertising buys. In 2011, she sold BlueFront Strategies to DDC Public Affairs, where she now serves as a Partner. She is also a contributor for CNBC.