March 16, 2017 - 6:00 PM

Video Training with IJR and Axios

by Alec Camhi

On Thursday, March 16th at 6PM, GU Politics hosted a video training with Dave Jorgenson (Producer at Independent Journal Review) and Rob Groulx (Director of Video for Axios).

The presenters offered insights from their own careers creating videos about politics, starting with the importance of branding. As an example, they mentioned the evolution of the brand of IJR (where they formerly worked together) into a more effective, recognizable source for political videos.

They then moved on to offer behind-the-scenes details of some of their most well-known videos, such as the one in which then-presidential candidate Lindsey Graham destroys his cell phone by smashing it with a golf club and putting it in a blender.

During the question-and-answer session at the end, Jorgenson and Groulx praised the social media platform Vine for improving their concise editing skills, since videos on Vine could only be six seconds. They had mixed feelings on the proliferation of lower-quality video with Snapchat and Facebook Live but agreed that both of those platforms were innovative ways to document an event not covered by media.

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