This article first appeared in Wired.
A bipartisan group of political data firms are drafting a set of industry standards that they hope will prevent voter data from being misused like it was in 2016. The guidelines cover transparency, foreign influence in elections, responsible data sourcing and storage, and other measures meant to root out bad actors in the industry and help fend off security threats.
The conversations, which are being organized by Georgetown University's Institute of Politics and Public Service, come at a time when data collection more broadly faces increased scrutiny from lawmakers and consumers. Ever since news broke this spring that the political firm Cambridge Analytica used an app to hoover up data on tens of millions of Americans and use it for political purposes, Facebook and other Silicon Valley tech giants have had to answer to Congress and their customers about their mass data collection operations. But the Georgetown group focuses specifically on the responsibilities of the companies that undergird some of the country's biggest political campaigns. Among the firms participating in these discussions are Republican shops like DeepRoot Analytics, WPA Intelligence, and Targeted Victory, as well as Democratic firms, including Bully Pulpit Interactive, NGP VAN, and DSPolitical.
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